Tagima Guitars x Rock in Rio Brasil 2024
The Official Guitar of Rock in Rio's 40th Anniversary
The Challenge
When Rock in Rio Club approached Tagima Guitars about creating a commemorative guitar for the festival's 40th anniversary, the opportunity was clear - but so was the pressure. 
Latin America's largest guitar manufacturer needed to:
__ Launch a full product line (electric and acoustic guitar, and collector's bench) in a compressed timeline
__ Generate immediate retail sell-through across Brazil's guitar dealer network
__ Elevate brand perception to match association with the world's largest music festival
__ Capture leads for future marketing campaigns
The stakes: 
This wasn't just product launch - it was a brand positioning moment that could define Tagima's place in the global guitar market.
The Strategy
Rather than treating this as a simple product announcement, we developed a three-phase campaign that balanced immediate sales with long-term brand equity:
Phase 1: Retail Activation
__ Secured immediate dealer buy-in before public launch
__ Created anticipation in trade channels
Phase 2: Brand Awareness + Lead Capture
__ Designed giveaway campaign with strategic landing page
__ Built qualified email database for future nurturing
__ Generated buzz pre-festival
Phase 3: Sales Conversion
__ Launched paid advertising across Facebook and Instagram
__ Deployed organic content featuring Tagima-endorsed artists performing at Rock in Rio
__ Direct-to-purchase carousel ads with multistore portal integration
The creative approach: 
Authentic Rock n' Roll credibility through real artists, real gear, real festival presence.
The Execution
Creative Production:
__ Professional photo shoot with five Tagima-endorsed artists (Fernando Magalhães - Barão Vermelho, Charles Gama - Black Pantera, Rafael Brasil - Far From Alaska/Swave, Edu Ardanuy, Mari Lima - Duquesa)
__ Social media content series highlighting each artist with their Rock in Rio guitars
__ Carousel ad format showcasing complete product line with direct purchase links
Digital Campaign Architecture:
__ Giveaway landing page with strategic data capture
__ Multi-platform paid advertising (Meta platforms)
__ Organic content strategy coordinated with paid amplification
__ Direct integration with Tagima's official multistore portal
Timeline: 
4 weeks from concept to full campaign launch
The Results
Immediate Impact:
__ Immediate retail sell-through across dealer network
__ Significant increase in brand perception metrics
__ Successful brand elevation: positioned Tagima alongside world's premier music festival
__ Strong lead database captured for ongoing marketing
Strategic Achievement: 
The campaign accomplished something beyond sales numbers - it repositioned Latin America's largest guitar manufacturer as a premium brand worthy of the Rock in Rio partnership. The association elevated Tagima's market position permanently.
What clients say: 
The campaign demonstrated how strategic creative thinking combined with tactical execution can deliver both immediate ROI and long-term brand value.
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