Why "Engage4Ward"?
(Words from the founder himself)
Most marketing is transactional. Post content. Run ads. Offer discounts. Push for the sale. Repeat until your audience is numb to your message.
I built Engage4Ward on a different belief: The most powerful marketing isn't what you say about your business—it's what your customers say about you.
When you build a genuine community around your brand—people who believe in what you do, who find real value in your content—they become your salesforce. They refer friends. They defend you online. They choose you over cheaper alternatives because they're invested in your success.
That's real engagement. And it moves your business forward.
Not through constant "10% off" campaigns that train customers to wait for discounts. Not through content that exists solely to extract a sale. But through consistent value that builds relationships worth keeping.
That's me on the left, working on a film set we built inside my living room - that's how involved I am on a project (photo: making-of)
Twenty-Eight Years Building Communities, Not Just Campaigns
I've spent nearly three decades learning that businesses which invest in genuine relationships outperform businesses that chase quick conversions.
I've shot campaigns for agencies serving Unilever. Produced videos for O Boticário, Black & Decker, Gol Airlines, and Localiza. Led marketing for Tagima Guitars, one of Brazil's most established instrument manufacturers.
But the work I'm most proud of is Custom Shop Brasil—Brazil's premier platform for instrument makers and music industry leaders. We didn't just create content for brands like Tagima, Rozini, Cassias Guitars, and Barão Vermelho. We built a community of musicians, luthiers, and enthusiasts who engage because they genuinely care about the craft.
That's the difference between marketing that interrupts and marketing that invites.
Why This Works Differently
Community Before Conversion
Most agencies optimize for immediate sales. We optimize for long-term advocacy. We build the brand foundations and content strategies that turn customers into advocates—people who sell for you because they genuinely believe in what you do.
Value-First Content
Every piece of content doesn't need to end with "Buy Now." We create content that educates, entertains, or inspires—content your audience actually wants to see. When you consistently provide value, the sales follow naturally.
Founder-Led + Global Experience
You work directly with me—28 years of experience on every project. I've spent years serving small and medium businesses across the USA, Canada, Australia, the UK, and throughout Europe. I understand your market because I've worked in it.
Honest Timelines
Building a community takes time. I won't promise 10,000 followers in 30 days or guarantee viral growth. What I will do: create work that resonates, foster genuine connections, and measure what actually matters—not just vanity metrics.
If I'm not building something meaningful after 60 days, I'll either fix the strategy or refund your last month.
Founder-Led Service (Actually)
You work directly with me. Always. No account manager shuffle. No junior designers. No offshore teams.
And I mean it: I maintain a maximum of 10 active client partnerships at any time.
This isn't artificial scarcity. It's a commitment. Building communities that become your sales force requires deep attention—understanding your business, your customers, your market. I can't do that well with 50 clients. I can do it exceptionally well with 10.
When you're one of ten, not one of fifty, you get strategy instead of templates, genuine investment instead of deliverables, and a partner who actually knows your business by heart.
With the right mindset, and the right people, you can built a literal movie set out of nothing (photo: making-of)
My Philosophy
Real marketing is simple: create work people care about, and they'll care about your business.
When your brand resonates, when your content provides genuine value, when your community feels heard and valued—that's when engagement happens. Not the "like and comment" kind, but the "I'm telling my friend about you" kind.
Most agencies chase engagement metrics. I build the foundations that make advocacy inevitable.
Let's Build Something That Lasts
If you're tired of transactional marketing that trains customers to wait for discounts...
If you're ready to build a community that advocates for you organically...
If you want a creative partner who measures success by the strength of your relationships, not just the volume of your conversions...
Let's have a conversation.